I love jewe
lry. Okay, it’s more like a small addiction. I’m not talking rehab by any means, but I have sort of gotten carried away over the years. My chests and boxes have, well, overfloweth. I have all types of jewelry. Some are jingly-jangly and sparkly, while others are classically feminine and demure. I guess I have a special adornment for every dazzling night out, and a trinket for every carefree afternoon. Despite my three large jewelry boxes, I am always on the lookout for a new and exciting piece. As a woman, can you ever have too many of any one fashionable item, specifically jewelry? So, when I found out about Anne Groff’s collection, Betty Rocks, I knew I couldn’t wait to check it out.
Groff, a New Hampshire native, has a passion for creating jewelry, especially when it comes to stringing and knotting beads. To be able to take a loose strand of beads and turn them into something beautiful and unique is a gift that this jewelry artist surely possesses.
Groff says she got started with the art just after high school when she went on a family vacation with her at-the-time boyfriend. His brother-in-law was in the jewelry business and was considered a “rockhound,” someone who enjoys collecting rocks and/or mineral specimens from their natural environment. At this time, the brother-in-law had with him a collection of semi-precious beads and asked Groff if she wanted to make jewelry. Being that Groff considers herself to be crafty and has always been willing to try new things, she jumped at the opportunity to learn the skill. After being taught, Groff realized how much she enjoyed it and thus began her love for designing natural gemstone jewelry. Designs by You was later created and Groff and her ex’s brother-in-law started doing home parties. ”He’d supply the beads, we would show people how to lay out a design and then the people would put the beads on a wire and I would finish the pieces with a clasp, ” explains Groff. Even though her relationship with the boyfriend didn’t last, her passion for jewelry making has endured.
In 1991, Groff landed a job at the largest jewelry store in New England, where she worked in the semi-precious stone department selling fine jewelry. She says she still had an eagerness for making jewelry, in addition to her just selling it. Groff was happy to learn a technique from the company’s pearl stringer. In 1994, after the birth of her first child, Groff started stringing for the company she was with, and also for another local jeweler. She stayed with that company and still strings for those jewelers, as well as many others.
When Groff first started professionally stringing, she started a company of her own called Pearlstrings. To string means to indivually hand tie a knot for each bead. With Pearlstrings, Groff has done custom and stock work, stringing strands of pearls for jewelers in New England and many other states along the East Coast. Pearlstrings services include jewelry redesign, restringing, service contracts and customized designs.
Then, in 2008, Groff took jewelry making to another level. She had fallen in love and wanted those closest to her to know. So, one night as Groff recalls, she went out to dinner with her family and friends and introduced them to her significant other. With a strikingly beautiful aquamarine stone necklace, much larger than her typical pieces, Groff excitedly showed off her newest creation. A one-of-a-kind showstopper, full of delicious color, the necklace was naturally well received. When Groff asked her loved ones what they thought of the necklace, a very famous cartoon character came to mind- Betty Rubble. ”I thought that was funny, growing up with the Flinstones,” chuckled Groff. The jewelry artist felt the name, Betty, to be fitting in more ways than one. Groff always loved the name, because for her, what comes to mind is a pretty, fresh and natural girl. Someone who is down-to-earth and fun. In addition, Betty was her grandmother’s nickname, and Groff was given her name as a middle name. It was while Groff was in high school that her grandmother passed away from cancer. Holding a dear place in her heart for her grandmother, the name Betty became even more special to Groff. ”I then thought of the other Bettys in my life and they all give me such joy, and they all rock! ” lovingly confides the artist. ”Betty is all woman and so it stuck and I loved it!”
The Betty Rocks collection consists of large, bold statement, beaded jewelry. Natural and earthy semi-precious stones, individually hand-knotted on matching silk threads fastened with a sterling silver toggle clasp. The individual beads vary in character, making each piece special. Groff adds that the classic styling makes her creations perfect for wearing daily for any occasion.
When it comes to semi-precious stones, one must understand they each come with their own unique properties. For example, some stones promote confidence and clarity, while others promise to enhance psychic ability or encourage relaxation. ”There are natural energies that come from gemstones and the people who wear them will absorb that energy. ”I think that is pretty cool,” states Groff.
When asked about the inspiration behind her work, Groff explains that it comes from her background of pearl stringing and her love of natural gemstones. ”A friend of mine came to me with a large strand of nugget style chalcedony and asked me to knot them. Usually I have seen large beads as accent pieces to a necklace, not as a whole strand. I strung it and loved it, and I was totally hooked from there,” Groff remembers fondly.
With all of Groff’s amazing creations and her brilliant choice of stones, I couldn’t help but ask her if she had a favorite. “That is like picking a favorite child,” laughs the talented jewelry maker. ”I really do love them all!” However, if Groff did have to choose, she would lean towards labradorite, which is a deeply rich, gray stone with an opalescent iridescence. She further describes labradorite as a unique stone that many are not familiar with.
The Betty Rocks collection is so beautiful and wearable, it’s no wonder its getting attention and from pretty well-known folks. ”I had a wonderful opportunity to meet Mrs. {Barbara} Bush. I did a fitting for her for a necklace that Mr. Bush had gotten for her birthday and I brought with me some pieces of my Betty Rocks collection and she loved it! Instead of pearls, she might go for Betty Rocks now,” proudly states Groff.
The artist says that her Betty Rocks collection is for the bold and fearless woman who isn’t afraid to make a statement, and it is also for the classy, elegant woman who continues to bring a classic element to the world. ”I want to see my jewelry on musicians such as Taylor Swift, television personalities such as Betty White (another great Betty!) and people of influence such as Barbara Bush. It’s for the fashionistas across the country, and for the women who never feel completely dressed without a finishing piece of jewelry.
Groff continues on to say that her dream would be to have Betty Rocks in fine retail establishments all across the nation, places such as Barney’s and Neiman Marcus. Seeing her collection in top fashion magazines, museums, hotels and on websites is a huge goal that Groff hopes to one day fulfill.
Not only is Groff a highly skilled jewelry artist, she also projects a very genuine heart and soul. ”I am always willing to help out a cause in any way I can,” states the New Hamphsire resident. Groff takes much pride in volunteering in her community and gives to various charities. Specifically, the artist has done bike tours to support Multiple Sclerosis, and recently was asked to donate a Betty Rocks piece for an ovarian cancer benefit in September. ”I am going to create something special for that one,” says Groff with great honor.
After talking to the New Englander and perusing her online collection of beautifully colored semi-precious stone creations, I have become a true fan. Groff’s Betty Rocks collection is for every kind of woman, regardless of age, race and style. Her designs are all one-of-a-kind and are as classic as a black dress. There is no doubt in this writer’s mind that Groff will go far with Betty Rocks.
And for those of you paranormal enthusiasts out there, if Groff’s name sounds familiar, well, it probably is. After all, the artist is the aunt of Nick Groff of Ghost Adventures, which airs on the Travel Channel. When it comes to her nephew’s success, Groff gushes about how great of a job he is doing with the hit show. ”I am very proud of him.” And, according to Nick, it is only fair to say, the feeling is most definitely mutual.
Website Information and E-mail addresses:
www.PearlstringsNH.com
Anne@PearlstringsNH.com
Facebook page for Betty Rocks: http://www.facebook.com/home.php?#!/pages/Betty-Rocks/398488846411?ref=sgm
To purchase Betty Rocks online:
www.LNT.com (Linen’s ‘N Things)-just put in Betty Rocks into the search engine
Retailers in New Hampshire and Maine sell Betty Rocks, and soon-to-be, Massachusetts and New York
In New Hampshire, find Betty Rocks at:
Fresh on Main Street in Nashua, www.freshofnashua.com
A&E Jewelers at Pennechuck Square in Merrimack, www.aediamond.com
Roxie’s Fashion at Salzberg Square in Amherst, www.roxiesfashions.com
Wholly Tara on Main Street in Ashland, www.whollytara.com
Puttin’ on the Glitz on State Street in Portsmouth, www.puttinontheglitznh.com
J.M. Princewell at On the Oval in Milford and Maine, mail@jmprincewell.com
Coastal Jewelers in Kennebunkport, www.coastaljewelers.com
Extra Information:
Linens ‘N Things-on this site Groff sells the bulk of her designs, but she also has exclusive pieces that are sold in the above listed boutiques and jewelry stores
Groff belongs to the MJSA-Manufacturing Jewelers and Suppliers of America (through LinkedIn)
On Groff’s Pearlstrings site: She is planning to update the site so you will be able to see the entire Betty Rocks collection, not just a few select pieces. Groff welcomes anyone’s suggestions, comments and questions.
If you would like to have a piece of jewelry done by Groff, she can string necklaces, bracelets and earrings. She offers two types or styles of earrings which both come in sterling silver – long drop or lever back style drop dangle earrings.








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