Growing up I really loved going to Wendy’s for lunch or dinner, but then again, what kid doesn’t like fast food. I remember the Wendy’s of old that offered square patties, thick cut fries and one hell of a good frosty. Wendy’s wasn’t as popular as Burger King or McDonald’s at the time so it was a treat.
I remember they made a name for themselves with their square marketing, boasting the only square patty anywhere. They also made waves with their hilarious commercial that aired in the 1980s, that depicted a little old lady looking over one of their competitors burgers and saying “where’s the beef” in an Anne Ramsay style voice. That commercial has legs today!
However it seemed that changed, they weren’t the classic burger anymore. The reason it did, I can’t say. Maybe Dave wasn’t involved as much as he grew older, probably turning over the reigns to a corporate office who had no problem cutting corners to make a bigger profit. Maybe Dave himself was the culprit, but regardless the reason when anyone mentioned Wendy’s a few years ago I quickly suggested we visit another place.
I’m not the only one who felt the way I did, because I started to see Wendy’s restaurants boarded up. You never McDonald’s like that, so the word and the taste spread; or should I say what taste.
When I was in high school, my senior year to be exact, a friend of mine dared me to go to each fast food restaurant in my area. Those at the time were “McDonalds, Burger King and Wendy’s” and try their burger with no bun, no condements, just the plain beef. He told me I would very surprised, because one of those burgers would have no taste… can you guess which one?
Never wanting to deny a dare, and satisfying my own curiosity I took the challenge. I mean come on, can you really eat any meat and find it has no taste? Well, they were right. I was actually shocked, I didn’t think it was possible… Wendy’s burgers had no flavor, despite the dripping grease.
After Dave’s passing, I really thought the restaurant chain would die with Dave.
Surprisingly, it didn’t and I am glad it didn’t. I think Dave’s daughter took more of a role in restaurant after his death. She has introduced some really interesting ice teas, the fries have changed as they now utilize sea salt for a great new flavor. She also introduced Daves Thick and Juicy burgers. These burgers brought back the “square” that made the chain famous. It’s also thicker, so now they have emerged from the trend their other competitors fell into, they they criticized in the 80s. The burgers come in a half box wrapped in white paper like burgers were once delivered to their customers in.
The result is an AMAZING taste, its the old Wendy’s if not better! They still have their baked potato side you can substitute for fries, or eat their delicious new style fries. They still offer their Frosty, the fruits and improved on their salads.
I must say I am very happy Wendy has taken over her dad’s restaurant and I am glad that the corporate officers are listening to her. If you skimp on the products to make more money, your establishment will soon be skimpy on customers. I’m glad they’ve opened their eyes and returned to their old greatness!
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